Fractional & Interim CMO
Fractional CMO and interim marketing manager on demand.
As a fractional CMO and interim marketing manager I take on marketing leadership on demand, typically two to four days per week for six to twelve months. For startups, scale-ups and mid-market companies that need senior marketing leadership but can't or shouldn't hire a full-time CMO yet.
What you get
Marketing strategy
Positioning, ICP, messaging and channel mix. A strategy that fits the stage you're in, not the stage you wish you were in.
Team & structure
Building, restructuring or coaching your marketing team. Including hiring, onboarding and org design.
Performance & demand
SEO, paid, content and lifecycle. Pipeline built on measurable levers, not vanity metrics.
Succession
Structured handover to a full-time Head of Marketing or CMO once stage and budget allow.
How I work
Onboarding
Two weeks of deep onboarding into product, market, data and team. Output: a clear 90-day plan.
Quick wins
First 90 days: visible improvements in pipeline, brand and team clarity.
Scale
Repeatable processes, key hires and marketing established as a strategic function.
Handover
Structured handover to your permanent CMO or Head of Marketing, including onboarding support.
Who this is for
- Startups from seed to Series B with product-market fit but no marketing leadership
- Scale-ups whose CMO is leaving and who need a credible bridge
- Mid-market companies professionalising marketing for the first time
- Founders who have done marketing themselves and now need to hand it over
- Companies preparing for a funding round, M&A or international expansion
Frequently asked questions about interim & fractional CMO
What does an interim marketing manager do?
An interim marketing manager takes on marketing leadership on demand, strategy, team and execution, usually two to four days per week for six to twelve months. Unlike an agency they carry real responsibility inside the company, not just for one project.
What is the difference between a fractional CMO and an interim CMO?
An interim CMO bridges a vacancy full time for a defined period. A fractional CMO works part time on an ongoing basis for a few days per month. Both are senior marketing leadership on demand, the difference is workload and duration.
When does a fractional CMO make sense?
When you need senior marketing leadership but can't (yet) load or fund a full-time CMO, typical for startups with product-market fit, scale-ups after a CMO exit or mid-market companies professionalising marketing for the first time.
What does an interim marketing manager or fractional CMO cost?
Usually billed as a day rate or fixed monthly retainer depending on scope. That's much more flexible than a permanent hire, you pay for leadership at exactly the dosage your phase currently needs.
How long does an interim engagement last?
Typically six to twelve months. A good engagement is designed for handover from day one: to a permanent Head of Marketing or CMO, as soon as stage and budget allow.
Overview
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30 minutes to figure out whether fractional CMO is the right model for your stage, or what else makes sense.
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