Fractional & Interim CMO
Fractional CMO leadership for the stage you're actually in.
As a fractional CMO and interim marketing leader, I take on marketing responsibility on demand, typically two to four days a week for six to twelve months. Built for startups, scale-ups, and mid-market companies that need senior marketing leadership but can't or shouldn't hire a full-time CMO yet.
What you get
Marketing strategy
Positioning, ICP, messaging, and channel mix. A strategy built for the stage you're in, not the stage your deck pretends you're in.
Team & structure
Building, restructuring, or coaching your marketing team. Including hiring, onboarding, and org design.
Performance & demand
SEO, paid, content, and lifecycle. Pipeline built on levers you can measure, not vanity metrics.
Succession
A structured handover to a full-time Head of Marketing or CMO once your stage and budget can carry one.
How I work
Onboarding
Two weeks of deep onboarding into product, market, data, and team. Output: a clear 90-day plan.
Quick wins
The first 90 days: visible movement in pipeline, brand, and team clarity.
Scale
Repeatable processes, the key hires that matter, and marketing established as a strategic function, not a cost center.
Handover
A structured handover to your permanent CMO or Head of Marketing, with onboarding support built in.
Who this is for
- Startups from seed to Series B with product-market fit but no marketing leadership
- Scale-ups whose CMO just left and who need a credible bridge, fast
- Mid-market companies professionalizing marketing for the first time
- Founders who've run marketing themselves and now need to hand it off
- Companies heading into a funding round, M&A, or international expansion
Frequently asked questions about fractional & interim CMO
What's the difference between a fractional CMO and a part-time CMO?
In practice, none. Both describe senior marketing leadership working a set number of days per week on an ongoing basis, as opposed to full time. The terms get used interchangeably; what matters is the workload and cadence you agree on, not the label.
What's the difference between a fractional CMO and an interim CMO?
An interim CMO bridges a vacancy full time for a defined period. A fractional CMO works part time on an ongoing basis, often for months or years. Both are senior marketing leadership on demand, the difference is workload and duration, not seniority.
When does a fractional CMO make sense?
When you need senior marketing leadership but can't or shouldn't fund a full-time CMO yet, typical for startups with product-market fit, scale-ups after a CMO exit, or mid-market companies professionalizing marketing for the first time.
What does a fractional CMO cost?
Usually a day rate or a fixed monthly retainer, depending on scope and days per week. It's more flexible than a full-time hire: you pay for leadership at exactly the dosage your stage needs right now.
How long does a fractional or interim CMO engagement last?
Typically six to twelve months. A good engagement is designed for handover from day one, to a permanent Head of Marketing or CMO once stage and budget allow it.
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